Data protection
1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. You can find detailed information on the subject of data protection in our data protection declaration below this text.

Data collection on our website
Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected by you communicating it to us. This can e.g. are data that you enter in a contact form.

Our IT systems automatically collect other data when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page visit). This data is recorded automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided correctly. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time free of charge. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the imprint if you have any further questions about data protection. You also have the right to lodge a complaint with the responsible supervisory authority.

Analysis tools and third party tools
When you visit our website, your surfing behavior can be statistically evaluated. This happens primarily with cookies and with so-called analysis programs. Your surfing behavior is usually analyzed anonymously; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following data protection declaration.

You can object to this analysis. We will inform you about the possibilities of objection in this data protection declaration.

2. General information and mandatory information
data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. It is not possible to completely protect data from third-party access.

Information about the responsible body
The responsible body for data processing on this website is:

Marco Bachmann

SWI-TEC
Neveta Náutica S.L.
Poligono 9, Apt. 51
E-07680 Porto Cristo (Mallorca)

Tel. + 34 971 82 24 26
Fax: +34 971 82 20 17

e-mail: info (at) swi-tec.com
www.swi-tec.com

The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, email addresses or similar).

Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. All you need to do is send an informal email to us. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority
In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only take place if it is technically feasible.

SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Encrypted payments on this website
If, after the conclusion of a fee-based contract, there is an obligation to provide us with your payment details (e.g. account number with direct debit authorization), this data is required for payment processing.

Payment transactions via the common means of payment (Visa / MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, the right to correct, block or delete this data. You can contact us at any time at the address given in the imprint if you have any further questions about personal data.

Objection to advertising emails
We hereby object to the use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information material. The operators of the pages expressly reserve the right to take legal action in the event that unsolicited advertising information is sent, such as spam emails.

3. Data collection on our website
cookies
Some of the websites use so-called cookies. Cookies do no damage to your computer and contain no viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are required to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are set on the basis of Art. 6 Para. 1 lit. f GDPR saved. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these are dealt with separately in this data protection declaration.

Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address
This data is not merged with other data sources.

The basis for data processing is Art. 6 Para. 1 lit. f GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

contact form
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

The processing of the data entered in the contact form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can withdraw this consent at any time. All you need to do is send an informal email to us. The legality of the data processing operations carried out before the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.

Registration on this website
You can register on our website to use additional functions on the site. We only use the data entered for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be given in full. Otherwise we will reject the registration.

For important changes, such as the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way.

The data entered during registration is processed on the basis of your consent (Art. 6 Para. 1 a GDPR). You can withdraw your consent at any time. All you need to do is send an informal email to us. The legality of the data processing that has already taken place remains unaffected by the revocation.

The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.

Register with Facebook Connect
Instead of registering directly on our website, you can register with Facebook Connect. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If you decide to register with Facebook Connect and click on the “Login with Facebook” / “Connect with Facebook” button, you will be automatically redirected to the Facebook platform. There you can log in with your usage data. This will link your Facebook profile to our website or our services. This link gives us access to your data stored on Facebook. Above all, these are:

Facebook Name
Facebook profile and cover picture
Facebook profile picture
Email address stored on Facebook
Facebook ID
Facebook friends lists
Facebook Likes
birthday
gender
country
language
This data is used to set up, provide and personalize your account.

For more information, see the Facebook Terms of Use and the Facebook Privacy Policy. You can find them at: https://de-de.facebook.com/about/privacy/ and https://www.facebook.com/legal/terms/.

Comment function on this website
For the comment function on this page, in addition to your comment, information about the time the comment was created, your email address and, if you do not post anonymously, the user name you selected will be saved.

Storage of the IP address

Our comment function stores the IP addresses of users who write comments. Since we do not check comments on our site before activation, we need this data in order to be able to act against the author in the event of legal violations such as insults or propaganda.

Subscribe to comments

As a user of the site, you can subscribe to comments after registration. You will receive a confirmation email to check whether you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the info emails. In this case, the data entered when subscribing to comments will be deleted; however, if you have transmitted this data to us for other purposes and elsewhere (e.g. newsletter order), it will remain with us.

Storage period of the comments

The comments and the associated data (e.g. IP address) are saved and remain on our website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g. offensive comments).

Legal basis

The comments are saved on the basis of your consent (Art. 6 Para. 1 a GDPR). You can withdraw your consent at any time. All you need to do is send an informal email to us. The legality of the data processing that has already taken place remains unaffected by the revocation.

Processing of data (customer and contract data)
We collect, process and use personal data only insofar as they are necessary for the establishment, content or change of the legal relationship (inventory data). This is done on the basis of Art. 6 Para. 1 lit. b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures. We only collect, process and use personal data on the use of our website (usage data) if this is necessary to enable or bill the user for the use of the service.

The customer data collected will be deleted after the order has been completed or the business relationship has ended. Statutory retention periods remain unaffected.

Data transmission when concluding a contract for online shops, retailers and shipping of goods
We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with the payment processing. A further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without express consent, for example for advertising purposes.

The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

Data transmission when concluding a contract for services and digital content
We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to the credit institution commissioned with the payment processing.

A further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without express consent, for example for advertising purposes.

The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

4. Social media
Share content via plugins (Facebook, Google + 1, Twitter & Co.)
The content on our pages can be shared in accordance with data protection in social networks such as Facebook, Twitter or Google+. This site uses the eRecht24 Safe Sharing Tool. This tool establishes direct contact between the networks and users only when the user actively clicks on one of these buttons.

This tool does not automatically transfer user data to the operators of these platforms. If the user is logged in to one of the social networks, an information window appears in which the user can confirm the text before sending when using the social buttons from Facebook, Google + 1, Twitter & Co.

Our users can share the content of this page in accordance with data protection in social networks without having to create complete surf profiles by the operators of the networks.

Facebook plugins (Like & Share button)
Plugins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our website. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our website. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.

When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This enables Facebook to assign your visit to our website to your user account. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Facebook. For more information, see Facebook’s privacy policy at: https://de-de.facebook.com/policy.php.

If you do not want Facebook to be able to assign your visit to our website to your Facebook user account, please log out of your Facebook user account.

Twitter plugin
Functions of the Twitter service are integrated on our sites. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. This data is also transmitted to Twitter. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or of how it is used by Twitter. Further information can be found in Twitter’s data protection declaration at: https://twitter.com/privacy.

You can change your data protection settings on Twitter in the account settings at https://twitter.com/account/settings.

Google+ plugin
Our pages use Google+ functions. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Collection and disclosure of information: You can use the Google+ button to publish information worldwide. Via the Google+ button, you and other users receive personalized content from Google and our partners. Google stores both the information that you have given +1 for content and information about the page that you viewed when you clicked +1. Your +1 can be displayed together with your profile name and your photo in Google services, such as in search results or in your Google profile, or in other places on websites and advertisements on the Internet.

Google records information about your +1 activities in order to improve Google services for you and others. To be able to use the Google+ button, you need a globally visible, public Google profile that must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name can also replace another name that you used when sharing content via your Google account. The identity of your Google profile can be shown to users who know your email address or who have other identifying information about you.

Use of the information collected: In addition to the uses described above, the information you provide will be used in accordance with the applicable Google data protection regulations. Google may publish summarized statistics about the +1 activities of the users or pass them on to users and partners, such as publishers, advertisers or connected websites.

Instagram plugin
Functions of the Instagram service are integrated on our website. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our website with your user account. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or of how it is used by Instagram.

For more information, see Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

Tumblr plugin
Our pages use buttons from the Tumblr service. The provider is Tumblr, Inc., 35 East 21st St, 10th Floor, New York, NY 10010, USA.

These buttons allow you to share a post or page on Tumblr or follow the provider on Tumblr. If you access one of our websites with a Tumblr button, the browser establishes a direct connection to the Tumblr servers. We have no influence on the amount of data that Tumblr collects and transmits using this plugin. According to the current status, the user’s IP address and the URL of the respective website are transmitted.

Further information can be found in Tumblr’s data protection declaration at: https://www.tumblr.com/policy/de/privacy.

LinkedIn plugin
Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Every time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click the “Recommend” button from LinkedIn and are logged into your LinkedIn account, LinkedIn is able to assign your visit to our website to you and your user account. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or of its use by LinkedIn.

Further information can be found in LinkedIn’s data protection declaration at: https://www.linkedin.com/legal/privacy-policy.

XING plugin
Our website uses functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Every time you visit one of our pages that contains XING functions, a connection to XING servers is established. As far as we know, personal data is not saved. In particular, no IP addresses are saved or usage behavior is evaluated.

Further information on data protection and the XING share button can be found in XING’s data protection declaration at: https://www.xing.com/app/share?op=data_protection.

Pinterest plugin
On our site we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA (“Pinterest”).

When you visit a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the websites visited, which also contain Pinterest functions, type and settings of the browser, date and time of the request, your use of Pinterest and cookies.

Further information on the purpose, scope and further processing and use of the data by Pinterest as well as your rights and options to protect your privacy can be found in Pinterest’s data protection information: https://about.pinterest.com/de/privacy-policy.

5. Analysis tools and advertising
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. The full IP address will only be transmitted to a Google server in the USA and abbreviated there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection against data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set that prevents the collection of your data on future visits to this website: Deactivate Google Analytics.

You can find more information on the handling of user data at Google Analytics in Google’s data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de.

Matomo (formerly Piwik)
This website uses the open source web analysis service Matomo. Matomo uses so-called “cookies”. These are text files that are stored on your computer and that enable an analysis of your use of the website. For this purpose, the information generated by the cookie about the use of this website is stored on our server. The IP address is anonymized before being saved.

Matomo cookies remain on your device until you delete them.

Matomo cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its website and its advertising.

The information generated by the cookie about the use of this website will not be passed on to third parties. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

If you do not agree to the storage and use of your data, you can deactivate the storage and use here. In this case, an opt-out cookie is stored in your browser, which prevents Matomo from storing usage data. If you delete your cookies, the Matomo opt-out cookie will also be deleted. The opt-out must be reactivated when you visit our website again.

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WordPress stats
This website uses the WordPress tool Stats to statistically evaluate visitor access. The provider is Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110-4929, USA.

WordPress Stats uses cookies that are stored on your computer and that allow an analysis of the use of the website. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address is anonymized after processing and before storage.

“WordPress Stats” cookies remain on your device until you delete them.

“WordPress Stats” cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its website and its advertising.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of our website may be restricted.

You can object to the collection and use of your data for the future by setting an opt-out cookie in your browser by clicking on this link: https://www.quantcast.com/opt-out/.

If you delete the cookies on your computer, you have to set the opt-out cookie again.

Google AdSense
This website uses Google AdSense, a service for integrating advertisements from Google Inc. (“Google”). The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google AdSense uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats are transmitted to a Google server in the USA and stored there. This information can be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data that you have stored.

AdSense cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can prevent the installation of cookies by setting your browser software accordingly; however, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use so-called conversion tracking. If you click on an advertisement placed by Google, a cookie for the conversion tracking is set. Cookies are small text files that the Internet browser places on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Every Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.

“Conversion cookies” are saved on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can find more information on Google AdWords and Google Conversion Tracking in Google’s data protection regulations: https://www.google.de/policies/privacy/.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).

ReCAPTCHA is intended to check whether the data entry on our websites (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor stays on the website or mouse movements made by the user). The data collected during the analysis are forwarded to Google.

The reCAPTCHA analyzes run completely in the background. Website visitors are not advised that an analysis is taking place.

Data processing is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its website from abusive automated spying and SPAM.

For more information on Google reCAPTCHA and Google’s privacy policy, please see the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android. html.

Facebook pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion.

In this way, the behavior of site visitors can be tracked after they have been forwarded to the provider’s website by clicking on a Facebook ad. As a result, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising measures can be optimized.

The data collected is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage guidelines. This enables Facebook to enable advertisements to be placed on Facebook and outside of Facebook. As the website operator, we cannot influence this use of the data.

You can find further information on protecting your privacy in Facebook’s data protection information: https://www.facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the Settings for Ads section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

6. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter , No further data is collected, or only on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.

The data entered in the newsletter registration form will only be processed on the basis of your consent (Art. 6 Para. 1 a GDPR). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing that has already taken place remains unaffected by the revocation.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe from the newsletter. Data that we have stored for other purposes (e.g. e-mail addresses for the member area) remain unaffected.

MailChimp
This website uses the services of MailChimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service with which the dispatch of newsletters can be organized and analyzed. If you enter data for the purpose of receiving the newsletter (e.g. email address), it will be stored on MailChimp’s servers in the USA.

MailChimp is certified according to the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.

With the help of MailChimp we can analyze our newsletter campaigns. If you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to the servers of MailChimp in the USA. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on. In addition, technical information is recorded (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used only for statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you do not want an analysis by MailChimp, you have to unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Data processing is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing that has already taken place remains unaffected by the revocation.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe from the newsletter both from our servers and from the servers of MailChimp. Data that we have stored for other purposes (e.g. e-mail addresses for the member area) remain unaffected.

For more information, see MailChimp’s privacy policy at: https://mailchimp.com/legal/terms/.

Conclusion of a data processing agreement

We have concluded a so-called “data processing agreement” with MailChimp, in which we oblige MailChimp to protect our customers’ data and not to pass them on to third parties. This contract can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.

Rapid mail
This website uses Rapidmail to send newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.

Rapidmail is a service that, among other things, the dispatch of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter will be stored on the Rapidmail servers in Germany.

If you do not want Rapidmail analysis, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Rapidmail data analysis

For the purpose of analysis, the emails sent with Rapidmail contain a so-called “tracking pixel”, which connects to the Rapidmail servers when the email is opened. In this way it can be determined whether a newsletter message has been opened.

Furthermore, we can use Rapidmail to determine whether and which links in the newsletter message are clicked on. All links in the email are so-called tracking links with which your clicks can be counted.

More information on the analysis functions of Rapidmail can be found in the following link: https://de.rapidmail.wiki/ategorie/statistiken/.

Legal basis

Data processing is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can withdraw this consent at any time. The legality of the data processing that has already taken place remains unaffected by the revocation.

storage time

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe from the newsletter, both from our servers and from the Rapidmail servers. Data that we have stored for other purposes (e.g. e-mail addresses for the member area) remain unaffected.

For more information, see Rapidmail’s data security information at: https://www.rapidmail.de/datensicherheit.

Conclusion of a contract for order data processing

We have concluded a contract with Rapidmail in which we oblige Rapidmail to protect our customers’ data and not to pass them on to third parties. This contract can be viewed at the following link: https://de.rapidmail.wiki/files/adv/muster-auftragdatenverarbeitung.pdf.

Newsletter2Go
This website uses Newsletter2Go to send newsletters. The provider is Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany.

Newsletter2Go is a service that, among other things, the dispatch of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter will be stored on the servers of Newsletter2Go in Germany.

If you do not want to be analyzed by Newsletter2Go, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Data analysis by Newsletter2Go

With the help of Newsletter2Go, we are able to analyze our newsletter campaigns. So we can e.g. see whether a newsletter message has been opened and which links may have been clicked. In this way we can determine which links have been clicked particularly often.

We can also see whether certain previously defined actions were carried out after opening / clicking (conversion rate). We can e.g. recognize whether you have made a purchase after clicking on the newsletter.

Newsletter2Go also enables us to divide the newsletter recipients into different categories (“cluster”). The newsletter recipients can e.g. divide by age, gender or place of residence. In this way, the newsletter can be better adapted to the respective target groups.

You can find detailed information on the functions of Newsletter2Go via the following link: https://www.newsletter2go.de/features/newsletter-software/.

Legal basis

Data processing is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can withdraw this consent at any time. The legality of the data processing that has already taken place remains unaffected by the revocation.

storage time

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe from the newsletter both from our servers and from the servers of Newsletter2Go. Data that we have stored for other purposes (e.g. e-mail addresses for the member area) remain unaffected.

For more information, see the privacy policy of Newsletter2Go at: https://www.newsletter2go.de/features/datenschutz-2/.

Conclusion of a contract for order data processing

We have concluded a contract with Newsletter2Go, in which we oblige Newsletter2Go to protect our customers’ data and not to pass them on to third parties. This contract can be viewed at the following link: https://www.newsletter2go.de/docs/datenschutz/ADV_Muster_Newsletter2Go_GmbH_latest_Form.pdf?x48278.

7. Plugins and tools
YouTube
Our website uses plugins from the Google-operated YouTube site. The website is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers will be established. The YouTube server is informed which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

You can find further information on the handling of user data in YouTube’s data protection declaration at: https://www.google.de/intl/de/policies/privacy.

Vimeo
Our website uses plugins from the Vimeo video portal. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

If you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers is established. The Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.

Further information on the handling of user data can be found in Vimeo’s data protection declaration at: https://vimeo.com/privacy.

Google Web Fonts
This page uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to the Google servers. This gives Google knowledge that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font will be used by your computer.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.

Google Maps
This website uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this page has no influence on this data transmission.

Google Maps is used in the interest of an attractive presentation of our online offers and to make it easier to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

You can find more information on handling user data in Google’s data protection declaration: https://www.google.de/intl/de/policies/privacy/.

SoundCloud
Plugins of the social network SoundCloud (SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, Great Britain) can be integrated on our website. You can recognize the SoundCloud plugins by the SoundCloud logo on the affected pages.

When you visit our website, a direct connection between your browser and the SoundCloud server is established after activating the plugin. SoundCloud thereby receives the information that you have visited our website with your IP address. If you click the “Like” button or “Share” button while you are logged into your SoundCloud user account, you can link and / or share the content of our website with your SoundCloud profile. This enables SoundCloud to associate your visit to our website with your user account. We would like to point out that we, as the provider of the website, have no knowledge of the content of the transmitted data or their use by SoundCloud. For more information, see SoundCloud’s privacy policy at: https://soundcloud.com/pages/privacy.

If you do not want SoundCloud to associate your visit to our website with your SoundCloud user account, please log out of your SoundCloud user account before you activate the content of the SoundCloud plug-in.

Spotify
Functions of the music service Spotify are integrated on our website. The provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm in Sweden. You can recognize the Spotify plugins by the green logo on our page. An overview of the Spotify plugins can be found at: https://developer.spotify.com.

This enables a direct connection between your browser and the Spotify server when you visit our website via the plugin. Spotify receives the information that you have visited our website with your IP address. If you click the Spotify button while you are logged into your Spotify account, you can link the content of our pages to your Spotify profile. This enables Spotify to associate your visit to our website with your user account.

Further information can be found in the Spotify data protection declaration: https://www.spotify.com/de/legal/privacy-policy/.

If you do not want Spotify to be able to assign your visit to our website to your Spotify user account, please log out of your Spotify user account.

8. Online marketing and affiliate programs
Amazon affiliate program
The site operators participate in the Amazon EU partner program. On our pages, advertisements and links to the Amazon.de page are integrated through Amazon, where we can earn money by reimbursing advertising costs. Amazon uses cookies to track the origin of the orders. This enables Amazon to recognize that you have clicked the partner link on our website.

“Amazon cookies” are stored on the basis of Art. 6 lit. f GDPR. The website operator has a legitimate interest in this, since the amount of his affiliate remuneration can only be determined using the cookies.

Further information on the use of data by Amazon can be found in Amazon’s data protection declaration: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

9. Payment provider
PayPal
On our website we offer payment via PayPal. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

If you select payment via PayPal, the payment data you have entered will be transmitted to PayPal.

The transmission of your data to PayPal is based on Art. 6 Para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing to fulfill a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of past data processing operations.

Instant bank transfer
On our website we offer payment by “Sofortüberweisung”. The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter “Sofort GmbH”).

With the help of the “Sofortüberweisung” procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately start fulfilling our obligations.

If you have opted for the “Sofortüberweisung” payment method, send the PIN and a valid TAN to Sofort GmbH, with which they can log into your online banking account. Sofort GmbH automatically checks your account balance after logging in and carries out the transfer to us using the TAN you provided. Then she immediately sends us a transaction confirmation. After logging in, your sales, the credit line of the overdraft facility and the existence of other accounts and their holdings are also automatically checked.

In addition to the PIN and TAN, the payment data you have entered and your personal data are also transmitted to Sofort GmbH. The data about you are first and last name, address, telephone number (s), email address, IP address and any other data required for payment processing. The transmission of this data is necessary in order to establish your identity beyond any doubt and to prevent attempts at fraud.

The transmission of your data to Sofort GmbH is based on Art. 6 Para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing to fulfill a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of past data processing operations.

Details on payment with Sofortüberweisung can be found in the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.

PayDirect
On our website we offer payment via Paydirekt. The provider of this payment service is Paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main, Germany (hereinafter “Paydirekt”).

If you make the payment using Paydirekt, Paydirekt collects various transaction data and forwards them to the bank where you are registered with Paydirekt. In addition to the data required for payment, Paydirekt may also collect other data as part of the transaction processing, e.g. Delivery address or individual items in the shopping cart.

Paydirect then authenticates the transaction using the authentication procedure stored with the bank. The payment amount will then be transferred from your account to our account. Neither we nor third parties have access to your account information.

Details on payment with Paydirekt can be found in the terms and conditions and data protection regulations of Paydirekt at: https://www.paydirekt.de/agb/index.html.